Wise: Telegram Ads without an agency

Official Telegram ads appear right in channels, bots and search, but launching them yourself isn't easy: you need an ad account, payment and a grasp of the settings. Wise offers a simpler way in. Campaigns are created in a mini app, and the service's team helps with payment and questions. 📢

The service mainly targets advertisers in Iran: it accepts payment in rials, and the interface works in English and Persian.

Where your ad can run

• In channels. A short sponsored message at the bottom of public channels.
• In bots. Placements shown to bot users.
• In search. An ad in Telegram search results when people look for related terms.

The big plus of official ads is that they don't depend on deals with channel owners. You choose placements or topics, and delivery happens automatically.

How Telegram ads work

Telegram ads are short: a bit of text and a link to a channel, bot or website. The messenger doesn't use personal data for targeting, so placements are set by channels, topics and search terms rather than user profiles. 🎯

That makes ads less intrusive but means you have to pick placements carefully. The ad should match the interests of a channel's audience.

Launching a campaign

1. Start. Tap Open and pick a language with /language.
2. Dashboard. Go to the control panel in the mini app.
3. Ad. Write a short text and set where the link leads.
4. Placements. Choose channels, bots or search terms.
5. Budget and payment. Set a budget and pay through the service.
6. Review. Track views and clicks, and drop placements that don't perform.

Tips for ad copy

Space is tight, so every word counts. ✍️

• Lead with the benefit. The first words should say why to click.
• No clickbait. Misleading copy leads to fast unsubscribes.
• Several versions. Run two or three texts and keep the best.
• A ready destination. Fill the channel or bot you're promoting first, so newcomers have something to see.

Before you pay

Wise is an intermediary, not Telegram itself. Ads go through moderation under the official ad platform's rules, and some topics are banned. ⚠️

• Moderation. Ask support if your topic will pass before paying.
• Timing. Ask how long launch takes and what happens if an ad is rejected.
• Reports. Confirm that view and click statistics will be available.
• Start small. A first campaign with a modest budget shows if the approach works.

Service news is posted in its channel, and campaign questions go to support, both linked in the bot's description.