Ads Platform: ads in Telegram channels

Telegram's official ad platform shows sponsored messages in channels, but direct access is expensive and complex for a typical advertiser. Ads Platform offers a simpler route: a mini app for creating, deleting and managing Telegram Ads without your own ad account. 📣

One thing up front: this is a third-party intermediary, not a Telegram service, even though the bot's name says "Telegram Ads". About 7,000 people use it monthly. It mainly targets a Persian-speaking audience but also works in English.

How Telegram's official ads work

Telegram Ads is the only official ad system inside the messenger. Short text ads appear at the bottom of public channels with more than 1,000 subscribers.

• Euro accounts. Direct access requires very large budget commitments, so most advertisers go through resellers.
• TON accounts. For crypto projects.
• Stars accounts. For promoting channels, bots and mini apps. Lower entry, simpler features: text only, no geo or interest targeting.

What Ads Platform does

The intermediary handles the technical side. The service says it connects directly to Telegram's API and processes everything automatically.

1. Open the mini app with /start.
2. Create an ad with text and a link to your channel, bot or mini app.
3. Pay. The service accepts Telegram Stars, and local currency for users in Iran.
4. Track the campaign and edit or delete ads as needed.

The service says there is no minimum budget, so you can start with whatever you have. 💰

Intermediary vs official reseller

Telegram has official resellers that state that status openly. Ads Platform calls itself an intermediary and claims no such status. In practice:

• Fewer guarantees. If something goes wrong with an ad or payment, you deal with the intermediary, not Telegram.
• Moderation is still official. Ads pass Telegram's review, and rule-breaking text is rejected.
• The legal side. Check that using such an intermediary does not conflict with your country's laws and sanctions rules. ⚖️

Getting results from your ads

• Short, benefit-led text. An ad has only 160 characters, so every word counts.
• Prepare your channel. A pinned post, clear description and fresh posts help new subscribers stay.
• Start small. Test a couple of text versions on a modest budget.
• Track cost per subscriber, rather than impressions alone.

A quick budget check

Before scaling up, compare what one new subscriber costs with what that subscriber is worth to you.

Who it suits

Small channels, bots and mini apps wanting a simple start with Telegram advertising on a small budget, and advertisers comfortable using a third-party intermediary and its risks. Large brands are better served by official resellers. 📊