Apometr: Yandex Update Alerts

Search traffic dropped overnight and you do not know why: did your site break, or did the search engine refresh its results? Apometr answers the second question. It sends text notifications about updates and changes in Yandex search results. 🔔

The bot has about 444 thousand users. It has just two commands, but its job is narrow and clear.

What a results update is

Search engines periodically refresh data: they recalculate site positions and account for new texts and links. These moments are called updates.

During an update, positions can jump noticeably. Knowing the refresh was happening right then makes it easier to tell if you are to blame. 📈

Two commands instead of settings

• /start: turn on update notifications.
• /stop: turn them off.

To connect the bot to a channel or chat, its profile points you to the owners: a separate bot is listed there for that.

Who benefits

• SEO specialists: see the moment of an update and check positions at once.
• Site owners: understand why traffic shifts.
• Marketers: stop guessing when explaining to a client.

Using notifications wisely

1. Turn the bot on with /start.
2. When an update message arrives, do not change the site right away.
3. Wait a few days for positions to settle.
4. Compare positions before and after the update.
5. Edit pages only if the drop did not recover.

What the bot does not promise

Apometr reports the fact of a results change. It does not say why your site dropped or how to bring it back. That takes separate position tracking tools and page audits.

Do not decide from a single notification. Panic after an update often leads to extra edits that hurt more than the update itself. ⚠️

The first day after an update

Record positions for key queries and your traffic. Write down the date and time of the notification to match it with graphs later.

Then rule out technical problems: does the site open, are there errors in search console reports, did pages drop out of the index. If all is fine, just observe.

Keep a table with the update date and position changes. A few months in, you will see patterns and stop worrying. 📝

Connecting it to a work chat

It helps when notifications reach the whole team. For that, the bot is connected to a channel or chat, and the profile explains how.

That way you do not miss an update even if you are away from your phone. Agree in the team who reacts to a notification and what happens in the first day: watch positions, but do not touch the site. 👥

You can turn messages off with /stop whenever you no longer need them.