Sellmate: Build a Telegram Store

Selling goods or services and want a shop right inside Telegram, but have no budget for a developer? Sellmate calls itself a Telegram store builder: a shop is created in a few clicks, sales get automated and order statuses sit in one place 🏗️

Here is what is known about the service and where to start.

A shop without code: token, products, sales

According to the service's description, the shop is assembled through a Mini App. You connect your bot's token, add products and start selling, including in your own channel.

The shop includes product categories, order tracking and payment processing. You can add admins and get instant notifications about new orders 🔔

What Sellmate automates

• Storefront. A catalog with categories that buyers browse in Telegram.
• Orders. Order statuses can be tracked.
• Team. Admins can be given access.
• Payments. The service's materials include a guide to connecting a payment system to the shop.

A demo store and a channel example

The project has a demonstration store, so you can see how everything looks to a buyer, and an example of channel integration. Links are given in the bot's description. Before configuring your own, walk the customer's path and judge the convenience 🛍️

Guides in pinned messages

The project's channel pins instructions: how to create a store, how to link it with your Telegram channel and how to connect payment. The project runs Russian and English news channels.

Start with the store creation guide and spend twenty minutes reading. It saves hours during setup.

Launching the shop step by step

1. Create your bot and keep its token in a safe place.
2. Connect the token in Sellmate and create the store.
3. Add categories and product cards with clear photos and prices.
4. Connect payments following the channel's guide.
5. Place a test order as a buyer.

What to check before the first sale

The bot token is the key to your shop, so never share it. If payments are on, make sure you understand the payment operator's terms: fees, payout timing, refund rules 💳

Online selling comes with rules in your country: you may need to show seller details, delivery and return terms. Find out in advance whether registration and receipts apply to you. We found no pricing for Sellmate itself, so ask the developers about rates.

A Telegram shop suits small assortments and an existing channel audience. For thousands of items you may need a separate website 🚀

Making a product card that sells

Buyers in a messenger scroll fast. So put the plain essence of the item in the title instead of a fancy name, and place the price where it is visible.

One or two sharp photos in good light are enough. Describe size, material, delivery time and return terms so you do not answer the same questions by hand 📸

Once a week open the shop as a buyer: check that prices are current and items are in stock. An outdated catalog scares customers away faster than a modest assortment.