Trustat: Telegram channel analytics

Before buying an ad in someone else's channel you want one answer: is the audience real or inflated? Trustat replies with numbers. The bot shows reach, engagement and subscriber trends, and the service website holds a large database of channels. 📊

The service is run by a single author, and support and news live in separate project channels.

What Trustat shows

The set of metrics will look familiar to anyone who has worked with channels. The data is arranged for quick side by side comparison.

• Subscribers and views: trends by day and week.
• Post reach: how many people see the publications and how that changes through the day.
• ER: engagement, meaning forwards, comments and reactions divided by views.
• Inflation checks: analysis of suspicious audience growth.
• Advertising: a review of placements the channel took part in.

For individual posts you can see views, reactions by emoji and reposts.

Bot commands

The bot menu is compact. To begin, send /start and follow the prompts.

• /start: opens the menu.
• /help: contacts support.
• /features: your favorite channels for quick comparison.

Add your own channels and your rivals' channels to favorites so the summary opens in one tap.

Checking a channel before you pay for an ad

1. Open the bot and enter the channel name or link.
2. Look at the subscriber chart: sharp jumps with no obvious cause often point to inflated numbers.
3. Compare post reach with the subscriber count.
4. Judge ER: a live channel gets reactions and comments on a steady basis.
5. Add the channel to favorites and compare it with two or three similar ones.

A single number decides nothing. Read growth, reach and engagement together.

Website, rankings and API

Besides the bot, the service has a website with rankings. Channels can be sorted by popularity and views, and filtered by period, category and language.

Developers get an API with documentation. It lets you feed the data into your own services, spreadsheets and bots. You can also add your channel to the catalog yourself.

Price and limitations

The website presents the service as free, and no paid plans are listed. That is nice, but keep in mind that any outside analytics sees only public data and models the rest.

For large budget decisions, ask the channel owner for screenshots of their own Telegram statistics and compare them with the service report. A gap of a couple of percent is normal, a gap of several times is not.

Who benefits most

Channel owners tracking growth. Advertisers and managers choosing placements. Authors who want to learn which topics trigger a reaction.

A habit of opening the summary once a week for your own channel and a couple of rivals quickly reveals patterns: which days reach grows, which formats collect more reactions, when subscribers leave.

Use these observations to plan publications, not to chase numbers. A live audience is worth more than a pretty chart.