Loygram: loyalty programs in Telegram

Customers buy once and vanish, and discount cards sit in wallets that nobody opens. Loygram offers to move a loyalty program into a Telegram bot, so bonuses, offers and reminders are always at the customer's fingertips. 🎁

It is the bot and mini app of a studio that builds loyalty programs for business. Inside, you can first see how it all works and only then decide if you need such a system.

What you can do in the bot

The bot works as a showcase of services and a set of tools for a business owner. No commitment: you can simply look and calculate.

• How it works and cases. How a bot-based loyalty program is built and what problems it solves.
• Payback. An estimate of how soon the investment in a bot returns.
• Metric calculators. To judge your own figures instead of someone else's promises.
• A neural network draft. A sketch of a loyalty system for your business.
• Consultation. A sign-up for a free talk with a specialist.

There is also a /help command for asking a question.

Why loyalty inside a messenger

A regular bonus card is easy to lose, and few people install a store's app. Telegram is already on the customer's phone and opened daily. 📱

In a bot you can show a bonus balance, send a reminder about a promotion and win back a customer who has not visited for a month. No separate SMS campaign is needed.

Which metrics to track

Loyalty only helps when you know what exactly you are improving. The main indicators:

1. Repeat purchase rate. How many customers come back.
2. Average check. Whether it grows among program members.
3. Purchase frequency. How often a customer buys within a month.
4. Cost of bonuses. How much discount you give for every ruble earned.

A simple scenario

A customer walks into a coffee shop, scans a code and starts the bot. After signing up, they earn bonuses for purchases, and a week before they expire the bot sends a reminder.

The owner sees who returns and who has dropped off. Those who have not visited for a while can get a personal offer. Simple, but it works only when set up carefully. ☕

Start with one clear mechanic and add new ones once the first brings results.

Pitfalls

A bot will not bring customers back on its own. If bonuses are too small, the service is awkward or the messages are pushy, people will unsubscribe. Write with purpose and no more often than the customer finds interesting. ⚠️

Pay attention to the terms: who owns the bot and the customer base, what monthly payments are required, and what happens if you move to another contractor. Clarify these on the consultation.

Where to begin

Open the bot, press Start and look through the cases. Then estimate the payback with your own numbers: average check, number of customers, repeat purchase share.

If the result looks reasonable, book a consultation and prepare a list of questions. A good plan has goals, deadlines and clear success indicators.