Telegram Shops by SPRUTON

You have a product and your customers already sit in Telegram, but you have no store: a website takes time, and taking orders in private messages is clumsy. Telegram Shops by SPRUTON lets you build a store inside the messenger as a mini app. About 38 thousand people already use it. 🛍️

The project's motto is short: "Create. Promote. Sell." The whole logic sits in those three words.

Three steps from idea to storefront

1. Create. The builder assembles the store as a Telegram mini app that opens in a messenger window.
2. Promote. The project has a referral system for this: you can invite buyers and partners through links.
3. Sell. A customer picks a product without leaving the chat.

For a beginner the main advantage is that you need no separate website or domain. Your storefront lives where customers already chat.

What "a referral system on TON" means

The project description says you can promote and sell goods with a referral system on the TON blockchain. A referral system means the person who brings in a buyer gets a share of the sale.

It works like an affiliate program: you gain helpers who advertise your product for a percentage. You set the reward terms, so calculate before launch how much you can give away without losing money. 💰

Who it is convenient for

• Sellers of small goods. Clothes, cosmetics, accessories, handmade items.
• Channel authors. Your subscribers are already here, so you only need a storefront.
• Digital sellers. Guides, templates, access passes.
• New entrepreneurs. You can test a store without a big investment.

If you have a huge range, thousands of items and a warehouse, you will need heavier inventory systems. For a start, a mini app fits better. 📦

What to prepare before launch

A Telegram store rests on three things: product photos, honest descriptions and clear delivery terms. Without them even the prettiest storefront will not sell.

• Photos. Shoot in daylight and show the item from several sides.
• Description. Size, material, delivery time, returns.
• Prices. State the final cost including delivery.
• Contact. Give buyers a quick way to write to you.

Support and community

The project has a separate support line for sellers, a news channel and a community. You will find the links in the bot's profile description. A demo store is there too, so you can see what a finished storefront looks like.

Look at the example before signing up: it is the easiest way to judge whether the format suits you. 👀

What to watch out for

Any platform takes over part of the process, but responsibility to the buyer stays with you: product quality, deadlines and returns. Consumer protection law applies in Telegram as well.

Before taking payments, check the payment methods and terms in the builder itself. If you work with crypto, remember exchange-rate swings and taxes in your country. Referral payouts also count as income. ⚖️