Shops Builder: your store in Telegram

Selling online usually means a website, hosting and a developer before the first order. Shops Builder skips that: your store lives inside Telegram, and customers order in the same app where they already chat. 🛍

You start in the bot. Pick a name, add products, share the store link.

What the store does for you

• Catalog and orders. Add products by hand or import them from another e-commerce platform.
• Order alerts. Every new order shows up in Telegram.
• Built-in CRM. Reports on orders, customer behaviour and sales.
• Customer messaging. Chat with buyers and send mass messages.

You can sell physical goods and digital ones such as courses, files and access keys.

Getting paid

You choose and configure your own payment providers: bank cards, TON, Telegram Stars, crypto, cash and pay on delivery. 💳

Customer payments are kept separate from the subscription you pay to Shops Builder, so the two never mix.

Pricing in plain numbers

There are three plans, and the first costs nothing.

• Free Forever, $0 a month. A store, physical and digital goods with manual fulfilment, payment setup, order alerts and a shareable store link.
• Premium, $20 a month. Automatic delivery of digital goods, a booking scheduler, product variants (size, colour, material), stock tracking, a search bar, mass messaging and no Shops Builder branding.
• Business, contact sales. A dedicated account manager, custom integrations, priority support and audit logs.

Launch in one evening

1. Open the bot and name your store.
2. Add a handful of products with photos, descriptions and prices.
3. Connect at least one payment method and place a test order.
4. Post the store link in your channel, group or social profiles.

You need no technical skills or documents to begin, and no legal entity to start selling. Taxes and trading rules in your country still apply, and those are on you. ⚖️

Know the limits first

A small catalog, services or digital products fit this format well. A warehouse with thousands of items, filters and complex logistics is better served by a full e-commerce platform.

The conversational AI assistant is marked as coming soon, so do not plan around it yet. No caps on products or orders are listed for the plans, but check the terms inside the bot before paying for a tier.

Support has its own contact, shown in the bot description. There is one official bot only, so look for its exact name and open it from the official site, because lookalike names exist. 🔎

Why sell where people chat

Buyers do not have to register or leave for an unfamiliar website. They are already in Telegram, with payment and conversation one tap apart. For a blogger, a craftsperson or a channel owner, that is the shortest road from interest to payment. 🚀