Creativity Bot: Techniques for Ideas

The brief is on your desk, the deadline is near, and your head is full of clichés you have seen a hundred times. Creativity Bot is made for moments like this: a bot with methods for finding unconventional solutions, created by the agency Eventum Premo and the creative agency deep.

The authors explain the idea like this: creativity is an increasingly in-demand skill, so they collected what they consider the strongest techniques for generating ideas. 💡

Inside: cards with methods

The bot is built as a set of cards. According to launch coverage, each one has a description of a technique and examples of real campaigns made with it. You read a short principle, see how it worked in practice, and try it on your own task.

The techniques named in coverage include "Make an enemy", "Gigantomania" and "The truth and nothing but the truth". The authors planned to add new cards gradually, so the set was meant to grow.

Why use techniques when you have inspiration

Inspiration is moody, while a method can be applied on schedule. A technique narrows the search: instead of "what should I invent?" you answer an easier question. Who is our enemy? What if we made everything enormous? What can we say honestly?

This approach works in advertising, design, content and products. It does not replace taste, but it helps you leave a dead end faster.

Fifteen minutes with one card

1. State the task in one sentence. Without it there is nothing to apply the method to.
2. Pick a single card. Read the principle and the example, and do not try to use everything at once.
3. Write down ten options. The good ones will not come first, so do not filter yet.
4. Step away and come back. With a fresh head the best ideas stand out.
5. Test on a person. Show a colleague or a friend and watch the reaction.

On visual literacy and references

In the bot profile the authors invite you to build up your eye for good work. It is hard to argue with: ideas grow from what you have already seen. The more successful and failed cases you know in your field and nearby ones, the richer the material for combinations.

• Look beyond your niche. Good methods often arrive from another industry.
• Analyze why it worked. Do not copy the result, hunt for the mechanism.
• Keep a folder of finds. Screenshots, links and notes will pay off in a month.

Who it helps

Marketers, copywriters, designers, creative students and anyone who now and then has to invent names, slogans and concepts. It is especially handy when you work alone and have nobody to discuss the task with.

Teams can use the cards as a warm-up before a meeting: pick one technique and give everyone five minutes for their own options.

What the bot will not do for you

A technique cannot replace understanding your audience and product. If you do not know who you are speaking to and why, even a bold idea can miss.

Treat the cards as a training machine: the more regular the warm-up, the easier real work becomes. 🙂