AdHotBot: Place an Ad Request

You launched a channel or a shop and want people to know about it. Buying ads in other channels works faster than organic growth, but without experience it is easy to burn a budget. AdHotBot helps you submit a placement request. 📣

The bot is tied to a Russian-language marketplace of ad slots in Telegram. You start it with /start: press START and follow the prompts.

How the bot works

The menu is minimal. The only command, /start, restarts the bot, which comes in handy if a request does not go through. A restart usually fixes that.

1. Press START. The bot offers you to leave a request.
2. Describe the task. What you promote, which audience you want, and the budget.
3. Wait for a reply. Placement terms are then discussed with the marketplace representatives.

What an ad in a channel is

The advertiser pays a channel owner for a post that stays up for a set period. The post sits in the feed for about a day, then it is deleted, or it stays pinned for the agreed time.

The price depends on subscriber count, post reach, and topic. A cheap channel with a padded audience brings views but no customers. 🎯

What to check in a channel before buying

Subscriber count says little. What those people do matters far more. Check a few things.

• Post reach. Views on recent posts relative to subscribers. If three hundred out of ten thousand read, the audience is dead.
• Growth pattern. Sharp jumps in subscribers signal inflation.
• Topic. Cosmetics ads in a fishing channel will not work.
• Neighboring ads. If the feed is stuffed with ads, yours gets lost.

How not to lose money

The Telegram ad market is full of middlemen and "guarantors", and not all are honest. A typical scheme: they ask for prepayment, then the post never runs or runs in a dead channel.

• Do not pay the full sum upfront. Agree on partial payment or payment after the post goes live.
• Put terms in writing. Date, time, format, duration, price, and what happens on failure.
• Check reviews. Ask other advertisers, and do not rely only on what the seller shows.
• Never send SMS codes or passwords. A request does not need them.

Knowing if the ad worked

Use a separate link for each placement and compare clicks and subscriptions. The same post in three channels shows which audience suits you.

Start with a small test. Buy one or two placements in different channels, measure the cost per subscriber, and only then raise the budget. 📊

Who it suits

Channel and project owners who need a first stream of subscribers. Small businesses testing messenger advertising. And anyone who wants to compare offers from several channels in one place.