Adexium: Telegram Ad Network

Built a mini app or a bot, users arrived, but revenue did not? Or maybe you need to bring people to your own project and have no idea where to buy traffic. Adexium handles advertising in Telegram: it connects those who want to show ads with those who can host them 📢

It is an ad network for mini apps, bots and regular websites. The Telegram page carries project news, while the service itself runs through dashboards for advertisers and publishers.

Who the network is for

The service has two sides, each with its own task:

• Advertisers. Buy impressions in mini apps, bots and on web placements through self-service.
• Publishers. Mini app and bot owners who place ads and receive payouts.

The service calls itself an independent network with self-serve campaigns. It says it was among the first to monetize mini apps and bots at scale.

Ad formats

In mini apps, the network offers formats familiar from mobile games and utilities:

• Native banner. Built into the app interface.
• Interstitial. Shown full screen between actions.
• Rewarded ad. The user watches a clip and receives an in-game bonus.

Beyond Telegram, the network sells traffic in other formats: popunders, in-page ads and web push.

Money and terms

According to the network's website, the cost per thousand impressions (CPM) starts from $0.30, and the minimum deposit is $100. For mini apps, the minimum CPM is stated as $1.50, sold by auction.

Publishers are promised payouts from $25 every three business days. Terms change, so check current figures on the official website. Older reviews online may contain outdated data.

Connecting a mini app

1. Sign up in the publisher dashboard on the network's website.
2. Add your app and get a code.
3. Integrate the short SDK, which adds ad slots to the interface.
4. Pick formats and check how they look.
5. Track income and impression quality in the dashboard.

The network says integration takes about 15 minutes. Real time depends on your app.

A sober look at ad income

Ads in a mini app do not guarantee earnings. Income depends on audience size and makeup, user countries and ad format. Figures from the network's promotional materials need checking against your own traffic.

• Do not overload the interface. Too many ads push people away.
• Check ad topics. Dubious offers hurt your project's reputation.
• Test formats. Different placements bring different returns.
• Start small. Run the first campaign on a minimal budget and judge the result.

Who it helps

Adexium suits mini app developers who need a monetization method and marketers seeking Telegram traffic. If you are new to advertising, first learn the terms: CPM, auction, targeting. That helps you read reports and see what exactly you pay for or get paid for.