UTM Generator: Tagged Links in Seconds

You ran ads in three places, yet every visit in the counter report is labeled "direct". Sound familiar? Without tags on your links you cannot tell which channel brings customers. UTM Generator helps you build tagged links without fiddling with spreadsheets 📊

It is a bot that turns an ordinary page address into a link with tags during a chat. You answer questions, and the bot hands over the finished result.

What UTM tags are and why you need them

UTM tags are extra parameters at the end of an address. They do not change the page but tell your analytics where a person came from: which ad, platform and campaign.

Without them reports blur into one pile. With them you see that one post brings leads while another only burns budget.

Templates for ad platforms

The bot's description says templates are built in for several ad systems: search advertising, a Russian social network, and a mail service with targeting. A custom option covers any other place.

Templates save time: the parameter structure is already fitted to the platform, and you only fill in names.

Building a link

1. Press START or send the /utm command.
2. Paste the page address where people should land.
3. Choose a platform from the list or the custom mode.
4. Fill in the campaign parameters the bot asks for.
5. Copy the finished link and place it in your ad or post.

The /help command opens a reference when you need to recall the order of steps.

The five main parameters

Standard tagging uses these fields. It helps to know them even when the bot fills some of them for you.

• Source. Where the person came from: a platform or newsletter name.
• Medium. Traffic type: paid, organic, email.
• Campaign. The name of a promotion or launch.
• Term. The query or audience the ad targets.
• Content. The ad variant, for comparing texts and images.

Keeping names consistent

The most common trouble comes from habits, not the generator. If you write "Spring" in one place, "spring" in another and "sale" in a third, analytics counts three different campaigns 😅

• Pick a letter case and stick to it, lowercase works best.
• Use Latin letters with no spaces, and a hyphen or underscore instead.
• Keep a shared table of agreed names for the whole team.
• Never put customers' personal data into tags.

What the bot does not do

The bot builds a link but shows no statistics. Results live in the analytics system connected to your site.

So first make sure your counter works and reads tags. After launch, check that the generated links really open the right page 🔍

Who benefits

Marketers, small shop owners, channel admins and anyone who buys ads. If you do this once a week, the bot beats a spreadsheet because the chat itself prompts the format.

The bot's makers run a channel about lead generation, linked in the profile. You can find related material there.